The Speckled Mind

Wednesday, October 31, 2007

Got A Bad Case of the Yuki? Try Vicks.

So what do you do if you're an indie band, you're ready to record a new album, but you don't have money to pay for studio time? Do you record it in your friend's basement (again)?

Not if the pharmaceutical industry has anything to say about it.

Turns out that some indie-music-savvy producer from Vicks wanted to use one of Anathallo's songs for a thirty second commercial this fall. It also turns out that thirty seconds of your music from your last album--when it is used by a company with deep pockets--is enough to pay for your entire next album.

Way to go, kids.

Check out this new (and very artistically tasteful, I might add) commercial by Vicks featuring the music from Anathallo's Yuki! Yuki! Yuki! from their 2006 release, "Floating World."

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